Branding, Website, and Apparel Designs for Web Apparel
Branding and merch designs created for my eShop.
Web Apparel is a print-on-demand based eCommerce project I launched in 2024. Envisioned as an internet-based platform that sells clothing on the web to people who love the web, the brand’s lineup of products captures a distinctly online sense of humor meant to appeal to Generation Z.
Originally launched as New! York Gear, the project was initially conceived as a lifestyle brand meant to help New Yorkers show appreciation for their home state and east-coast culture. However, I decided to shift focus after finding some niche success with a small range of products that didn’t quite fit this purview. Toward the start of 2025 I moved forward with a complete rebrand of the project, revamping the brand’s name and visual identity, updating the look and feel of the website, and scrapping a majority of the previous product designs in order to make room for new entries which are more in line with what customers enjoy.
The website for this project can be accessed via this link.
Above: kinetic logo graphic used on the Web Apparel site. the “W” icon contains a simplified “A” letterform, and was created using forward/backward slashes and a caret, in reference to early online emoticons and ASCII art.
Above: Web Apparel’s home/shop page, containing its lineup of available products
Above: the info page on Web Apparel’s site
Above: product page for a Web Apparel tee referencing a viral incident that took place at my alma mater in 2019, which gained national news and social media attention
Above: front and back view of a pre-rebrand hoodie design (back when this project was still New! York Gear)