A brand identity and fun merch designs created for my eShop.

Web Apparel is a print-on-demand based eCommerce project I launched in 2024. Envisioned as an internet-based platform that sells clothing on the web to people who love the web, the brand’s lineup of products captures a distinctly online sense of humor meant to appeal to Millennials and (especially) Gen-Z.

Originally launched as New! York Gear, the project was initially conceived as a lifestyle brand meant to help New Yorkers show appreciation for their home state and east-coast culture. However, I decided to shift focus after finding some niche success with a small range of products that didn’t quite fit this purview. Toward the start of 2025 I moved forward with a complete rebrand of the project, revamping the brand’s name and visual identity, updating the look and feel of the website, and scrapping a majority of the previous product designs in order to make room for new entries which are more in line with what customers enjoy.

The Web Apparel website can be accessed via this link.